Feed them when they are online
Interesting new pattern I was able to findout in the field of Twitter & Facebook. When you open twitter in the night, you have a sense of who is online or who is offline. How? The twitterers will always be tweeting about something they like or something about their businesses when they are online. So, if you can give quality content targeting those followers at that time. They will immediately read it because they are in the mood of reading or tweeting things at that time. And that moods set them to read. I often read materials of the people I am following when I open my Twitter account at say 10 pm in the night. If you give post targeting them when they are offline. They may or may not read your post , and this will lead to a lesser conversion rate. Again in Facebook also you can know who is online by their activities. So, at that moment, you should be ready with the material you want to share. I call this technique feed at the right time marketing.
Thank you for reading. Have a productive day
Warm regards
Rituraj