Music tunes n connection
As I wrote in one previous blog how videos are used to make viral campaigns. As comapnies face tremendous competition a product needssomething other than the product or the service itself to appeal to a mass audience. The best way in todays social media/youtube world is to create videos which go viral which results in a maximum number of audience viewing it. Another way is to create tunes.
Want to mention the examples of 2 companies whose tunes have gone viral really . First one is the Airtel's Jo tera he wo mera he.. went viral. Idea's Honey Bunny.. went viral..both in Youtube in the television sets. Immediately the tune connects we relate it to idea or airtel. Think this way any company can really make a viral marketing campaign with a tune people connect to. But the challenge lies in the tune itself. Not all tunes are connecting.!