Neilsen Study
Social media has become great platform for companies to build the brand . A recent study conducted by Neilsen Company showed how companies can build a cool brand on the social platform.
As social media presence increased brand engagement though social media also increased. The Neilson study made a good analysis on what online offers consumers expect from the brands Here's an infographic.
This study was very much India-centric(carried on around 3O million online users) and the comprehensive analysis revealed that social growth means more brands in this part of the world. Interesting isn't it. The social trend has just evolved a few years back , however it is picking up fast. Another study Norton revealed that Indians on an average spend around 9 hours/ week in social media alone.
Studying customer behaviour in the social platform seems to be the Next step. Hope this will help in understanding the Indian consumer & branding issues in the social space.
Thanks for reading.
Yours sincerely
Rituraj